Extend paint company Dulux’s “Any colour you can think of” campaign into the outdoor arena.
We decided to utilise a space in the city of Pretoria. Pretoria is the home of the famous Jacaranda tree, and these trees blossom once a year, carpeting the streets and avenues with purple flowers.
How we did it
Our billboard featured 3 shades of purple on a white background. Consumers driving past this high traffice area were exposed to the billboard both before and during the blossoming.
We achieved massive awareness not only in Pretoria but nationwide with the radio and TV Talk shows widely discussing the event. Naturally, the client was happy with the increased exposure and rise in sales.