The release of the modern Batman movies was a major influencer in changing how we view entertainment today. Hot on its heels, Electronic Arts Studios, were set to release their new Batman game. And you had to be in-store to buy a copy. So, we helped out by giving Batman gamers a little thrill when they arrived in their droves to buy the latest version. With the help of an engineer and a university professor, we created a Bat-mirror that would give the gamer the illusion that they were walking around the store, upside down. It gave an extra boost of excitement to kids who wanted to hang out for a while and see the world just like Batman.