Edgars is a massive South African department store, with branches everywhere, selling just about every brand of clothing. Despite its popularity, it’s not an ‘easy’ client. In fact, after bouncing around from agency to agency it became a creative headache for everyone that won the business. So much so, that the agency I worked at was actually struggling to find quality people to work on the brand. So, we sent this poster out to other agencies to shamelessly poach Art Directors to come over and join us. They did. Not for the money. Not for the acclaim, but for the chance to be near half-naked women.