Investec is a very high-end bank for the super wealthy. So when they decided to extend their services to a wider audience, we knew we could use their iconic status somehow. So we created a nation-wide campaign that simply asked: what makes successful people successful? Our answer was, Ambition. Ambition is very deeply woven into the Investec culture, it’s clients and even the people who aspire to be a member of the bank. No matter your situation, circumstances or obstacles, Ambition is what it takes to reach the next level. That’s why Investec has a history of sponsoring some of the world’s best athletes, education and conservation programmes. In this TV/Cinema/Online ad we showcased one of SA’s (and Investec’s) most successful athletes – Olympic and World Champion swimmer, Cameron Van Der Burgh. He truly lived up to the metaphor of where Ambition could take you despite those things that hold you back. His story was just one of many that we profiled on Investec’s website of everyday heroes.