Investec Bank’s Opportunity Fund tries very hard to point out that successful investing is never easy. In fact, they take ownership of the fact that there are plenty of hazards involved and that yes, you may very well lose some, or all of your money if you put yourself out there. Of course, if you’re smart about it (i.e. if you invest through Investec), they can help limit your exposure to a potentially nasty experience. So, we created an interactive Virtual Reality campaign using Google Cardboard. Viewing the action through your phone, you could experience a scary but thrilling, 360° high-speed mountain bike ride down a Black-Diamond level trail. Along the way, helpful indicators pop out ahead of time, warning you of potential dangers and giving you plenty of the essential tips you need to cruise the obstacle course safely and without incident. The campaign went on to feature more hi-action 360° experiences, like surfing on Durban’s shark infested coast, or wild-water kayaking. The takeout was always: investing is risky, but Investec’s Opportunity Fund helps you mitigate those risks.