A somewhat controversial interactive museum and visitor’s centre, the Maropeng Cradle of Humankind World Heritage Site, is a scientific journey through the evolution of mankind. It needed to attract visitors as soon as it was opened. The evolution-bible debate is always such a hot button, it’s practically begging for a couple of jokes. Regardless of your point of view, we knew we could start a conversation (or argument) between the two sides. So, the series of print and outdoor traffic posters that followed, of which this was one, were meant to open some minds, in order to open some doors. Today, the Maropeng Centre is regarded as one of the top 10 destinations to complete a full South African experience.