Maybe the most fun my A.D. Troy Palmer and I ever had on a campaign. The Mr. Sweet print campaign was targeted at adults with a deliberately sexy and ridiculous premise: if Mr Sweet has been producing (Jelly) babies for so many years, there must surely be a lot of adult complications that come from having millions of Mr. Sweet Jelly Babies running around. We could have written a thousand more. The set for each print ad was hand-made by my partner and myself using discarded materials found around the agency.