Even kids get headaches. This was all we needed as an insight into the business problem. Parents know that when their kids don’t feel well that it’s not a good idea to treat them with harsh adult medications. So to ease their concerns, Panado introduced Panado for Kids – a safe, low dosage paracetamol that came in the form of Meltabs and flavoured Syrups, to ease their pain and fever and reassure parents too.
This little campaign collided the notion of adult stress-causing situations with what goes on in a kid’s world. Since parents are the ones buying the stuff, the ads had to playfully tease up what was a regular headache that all adults can relate to, but show them in the context of a kid’s day.