DJ Khabzela was one of the first black South African celebrities to die of AIDS. It was significant for its timing and public impact. Leading up to this impromptu print ad, AIDS was (and still is), a taboo subject matter for many black people. Because it carried such a tremendous social stigma, it was rarely discussed and therefore remained a deadly secret. Under-reported and barely treated, it took years before AIDS received the political and economic attention it so desperately needed. And while it continues to be a world-wide pandemic, testing and counselling services are improving annually, and thanks to greater local and international awareness, over 80% of HIV/AIDS patients in South Africa are now eligible for Antiretroviral therapy (WHO’s South Africa statistics summary (2002 – present: source: http://apps.who.int/gho/data/node.country.country-ZAF) with deaths and new infections now on the decline (https://www.economist.com/news/science-and-technology/21657647-virus-being-beaten-back-ever-faster-hiv-infections-and-deaths-still).